Barony is a fantastic, independent family run farm shop in the beautiful Scottish borders.  Supplying the best produce Scotland has to offer; wild venison and game from Dumfries and Galloway, through to langoustines fished off the coast of the Scottish Islands.  Barony has their own smokehouse and offers a wide range of speciality smoked produce.

This year father and son team Ronnie and Ali, decided to take the plunge and develop the e-commerce side of their business.  They have invested in the design and development of a new website, including all new imagery to show off their quality produce.

Barony now have a fantastic new website, complete with e-commerce facility, and the ability to ship throughout the UK.

Creatomatic have worked closely with Barony to design and build their website.  Having worked previously with Creatomatic on another food-based project, Lou’s Larder came back in to deliver the photography.  A brilliant opportunity to style and photograph all the imagery throughout the website.

Requirements for Food Styling & Food Photography

The imagery from the old website was a little inconsistent and did not convey the quality of the produce.  We needed to create a cohesive look, which demonstrates the quality of the produce, and ultimately, make people want to buy it!

Barony offer roughly 100 products on-line, so we were kept pretty busy with the planning, styling and photography 😊

Planning & Delivery

I really loved this project.  My client was keen and excited, which always helps 😊.  I suggested breaking the catalogue down into manageable chunks, each session focusing on one type of produce.  We arranged one session per week so it would not interrupt with the running of the farm shop too much.  On each shoot day, I would get a delivery of fresh prime produce to the studio.

Having planning time ahead of the shoot days really helped.  This gave me time to think about what we are looking to achieve, and time to source any additional props.  The overall message I was looking to achieve was quality & artisan, farmhouse.  I already have a healthy stash of props that support this idea, but I did source/make a couple of new worktops, that worked brilliantly.

Launch of the new Barony Country Foods website

Now the site has gone live, Barony are able to take orders through their site and ship their produce throughout the UK.  The clear and consistent imagery will help communicate to customers what they are buying, as all the imagery is of their own produce (no stock imagery used).

Many thanks to Ronnie & Ali from Barony, and Chris at Creatomatic for bringing me on board with this project.  I’m looking forward to working together in the near future.


“We have worked with Lou on a couple of large projects now and we have been more than happy with the work she has produced. Professional, knowledgeable and extremely talented. We couldn’t recommend her highly enough and really hope to work on many more projects in the future”

Chris McWhinnie, Creatomatic