Great news – new Pioneer Foodstore opening soon
Pioneer are due to open their new food store at Rosehill in Carlisle at the end of March this year.
Every time I drive into Carlisle I have watched with interest, as their stylish new store has taken shape, and is now on the cusp of opening.
Just before Christmas I was primed by Pioneer to expect some photography requirements for their new store. This will be for large format printed imagery, displaying their delicious and tempting produce.
I find this very exciting, as I love large imagery. The camera equipment that I use captures a huge amount of detail. Large format printing is a great way to show off all the intricate details, textures and form to be found and celebrated in food.
New Pizza Flavours
My most recent photoshoot included a new range of pizzas that Pioneer have been developing. Pizzas that will be prepared in store, ready to be popped in the oven at home. Delicious toppings include their own smoked Cumberland sausage, finished with caramelised red onion chutney and Roquito chilli peppers. Or fresh spinach and ricotta with moon blush cherry tomatoes……. All on lovely stone baked pizza bases – yum! I feel these will feature in our house on a Friday night when I’m looking for a quick and delicious dinner fix!
Enjoy a cuppa and a cake when you shop
As part of the new store, Pioneer will be opening a coffee lounge, serving a range of freshly ground coffees along with bakes and scones from local suppliers including Bruce and Luke’s Coffee, and Claire’s Handmade Jams. A close-up of a freshly made cappuccino, along with a knobbly scone with jam and cream was also on my shoot list 😊
This made for a very happy shoot day – what’s not to love about pizza, coffee and scones?
Thanks to Douglas Middlemass and his team at Pioneer Food store for the opportunity to contribute to the new store. I’m very much looking forward to seeing imagery in situ, and being a regular customer once the store is open.