Hi, my name is Lou. I’m a forty-odd year old Cumbrian and live a few miles out of Carlisle near the market town of Brampton with my lovely family. I’m very much at home in the countryside and love nothing better than a walk in the Lake District followed by some hearty Cumbrian fare and a cheeky beer!
A Little Background
I’ve been a photographer for about 10 years, initially covering a wide range of disciplines. Three years ago, I received my first food photography assignment, which was to photograph a fine dining dish at Askham Hall in Cumbria. This was a fantastic opportunity to photograph beautifully presented food in a stunning location. In preparation for the session I had done my homework, however I was still taken aback by the results. The colours, textures and detail that came through in the imagery was stunning. This was definitely the start of my own food love story!
I now have a diverse range of clients including local farm shops, butchers, and an artisan cheese maker through to food distributors and a large-scale food production company. That initial shoot of capturing a finished dish has taken a slightly different direction, as I am now usually involved to a degree with food preparation and styling too.
I am a bit of a foodie (my own taste is simple, good quality food with a good provenance story) and firmly believe food should be a visual feast, as well as one on the taste buds.
Most of the bookings I receive come through recommendation. I like to get to know my clients, to enable me to have a good understanding of their requirements and ensure the style of photography meets their brand aspirations.
I have a dedicated studio, which is equipped specifically for food photography. This includes an ever-expanding collection of crockery & textiles. The studio is equipped with a small kitchen, including a fridge and freezer for storage. I enjoy working in natural daylight, however, being in Cumbria, particularly in winter this can be a bit limiting!
As a solution, I have recently invested in studio lighting, so I am able to photograph at any time of the day. Another huge benefit of studio lighting is that it can be controlled, so perfect if I need to achieve consistently lit shots.
Depending on the project I may prepare & style food myself. For larger projects, I work with a talented home economist. This is something to be discussed when planning a shoot – there are lots of options to consider.
Working on Location
I really enjoy working on location too: One day I am photographing food in a busy bistro, another might be photography behind the scenes of a local butcher. I will even be found in the Galloway hills with my wellies on photographing a farmer. No two days are ever exactly the same! I have a client who manufactures food in Carlisle, and for convenience I set up a small studio in the boardroom, which is adjacent to their kitchen. In this instance I bring along studio lighting.
What imagery is used for
I photograph food for websites, cookbooks and calendars, printed marketing material, food packaging & large format banners for trade stands. I believe in offering my clients value – when I am booked for a shoot, my client can use the resulting material for all their marketing needs (I don’t limit usage to one purpose only). I find it very satisfying to see my images well used – on a website, through to promotional leaflets and in-store banners. Some imagery is even used on food packaging with a wide European market.