Styling & Drinks Photography. Rhubarb Crumble Gin – just one example of the fabulous gins and liqueurs produced at Solway Spirits craft distillery.
When the lovely Lorraine from Solway Spirits got in touch to ask if I could photograph their products I did not hesitate. A big yes from me!
Catalogue style imagery
The requirement was twofold: Photograph the entire range of products to be sold on their website, within their online shop. This isn’t the most creative photography, but it does require consistency, and attention to detail. In a market place where more people are shopping on line, it is crucial to be able to present products in a clear, and easy to understand format.
Aspirational ‘Lifestyle’ imagery
This is where the creativity kicks in! Following a good chat about styling and the ‘feel’ of imagery, I plumped to photograph 4 different gins. The brief was to photograph drinks in a consistent way, but to accessorise each gin individually to reflect its flavours and ingredients. Armed with a selection of fresh growing herbs, spices (juniper berries being high on the list) and fresh fruits I set about photographing these lovely drinks. And, of course, there was plenty tonic & ice….
I love photographing these products. Working with a new type of food or drink always brings a fresh challenge, and this shoot require some research. In this instance I needed to gain an understanding of what flavours would complement the drinks. Another challenge when working with drinks is to work in an efficient, speedy way. The ice, tonic bubbles and fresh garnish limit the time available to shoot. Creating a set-up with stand-in drinks was a great help. I could then swap over the drinks at the last moment, making sure the drink was at it’s optimum.
Thanks to Solway Spirits for the opportunity to work together. The photography is work in progress, so watch this space. I’m sure there will be more delicious and unusual drinks to follow soon…..